Midwest FurFest has been over for awhile now, and we've had time to weigh the results of the Moonshards demo. We feel that it was a huge success! The event did not go quite as planned or expected, but the results were still very positive. Out of the 2285 attendees, it is estimated 25% or more were at the Furry Variety Show mentioned in my earlier post. Out of the remaining 1700, about 40 (2.4%) showed up at our table for the demo. To put this into perspective, a typical, low-profile panel at MFF has around a dozen attendees, while higher-profile ones like Furries in the Media can draw around 30-50. (Exact numbers would be nice if anyone knows them for last few years.) Based on email response, we were expecting only 6-9 people to come to the Moonshards demo, while our most optimistic estimate was for 20 people.
Stepping back a year. We put out 300 fliers; 250 were grabbed, and 61 people signed up for alpha testing of our upcoming software. We were not even expecting to have 25 people sign up and were worried we might not have enough winners for our event. We still worked our tails off despite our concerns, and the fans did not disappoint! We had a 24% response rate on paper fliers. Our marketing expert told us to expect 3-12%, so we aimed for average of 7.5% of 300 to bring us close to 25. This year, five of our 25 winners showed up. All five got to play, including one who was blind. Seven others from our mailing list also attended. Two more mentioned seeing our fliers last year. Our tables were filled with people, and we had a few attendees left standing. We were very sad that so many people were not able to play because of our poor location, understaffing, and lack of preparation due to our low estimates. It is our goal to be better prepared next time, but if you keep doing to us what you have been, you're going to drown us in love. Not that we're complaining!
Our Oracle was Becky Holmes (badge name SF Kitfox) and Co-Oracle was Mina Kitsune (real and badge name). We ran a starter module designed for a pack of 4-6 novice natives with scaling options for packs of up to 13 expert natives. The module was designed to introduce the Viper race; social aspects of the world like languages and slavery; and the mechanics of looks, renown, and bias. The characters were pre-made and not intended for long-term adventuring. An unexpected turnout was the player behind the Hare. His ability to play the Hare in combat the way it had been intended was more than amazing. Both Oracles did their best to help him visualize the field verbally as his visual impairment prevented him from doing so with his eyes. Fortunately, we had at the table a pair of [sai] -- the weapon his Hare used -- as a prop that he was able to hold. While it had always been our plan to make our products more friendly to those physically challenged, this early exposure to it, and with such a positive result, makes us feel confident that we are on the right track. The things learned both from input and events will help us set a good foundation in the years to come.